.2Performant, a Romanian innovation as well as associate marketing services firm, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it intends to get the Profitshare affiliate networks in Romania and Bulgaria from Conversion Advertising. All at once, Dante International, the manager of eMAG, will certainly end up being a shareholder in 2Performant.On September 6, 2Performant's Board of Directors wrapped up an initial agreement to get the Profitshare.ro and Profitshare.bg affiliate systems owned by Sale Advertising S.R.L. as well as Sale Advertising EOOD. The contract describes the guidelines of the deal and also is not officially binding, according to the firm push presented through Economedia.The function involves the move of the Profitshare service lines coming from Conversion Marketing S.R.L. as well as Conversion Marketing EOOD (as vendors) to 2Performant (as the buyer). Dante International S.A. (large number investor of Transformation Advertising S.R.L.) will certainly belong to business transfer arrangement as a guarantor." Once the Profitshare transaction is actually completed, our experts will definitely broaden our current capacity and transform our client collection in both Romania and also Bulgaria. We still possess a few essential actions to accomplish, yet I am actually confident that the teams involved in the transaction on both sides will certainly take care of to accomplish all of them successfully. Our team will definitely reveal our post-acquisition strategies after settling the purchase according to the ultimate deal," mentioned Dorin Boerescu, CEO and also Co-Founder of 2Performant System.The deal price is RON 4.3 thousand, and will certainly be actually paid 55% in cash and also 45% in 2Performant reveals with a financing increase.." 2Performant is actually a young and compelling company with market values that reverberate with our team. Our company assume that, after the deal is actually wrapped up, the Profitshare organization combined along with 2Performant is going to supply better market value to its clients," said Tudor Manea, General Supervisor of Dante International SA.2Performant also notes that several measures stay to finish and also settle the purchase, such as the productive finalization of the as a result of persistance evaluation by 2Performant.Profitshare was actually launched in 2012 and also currently possesses a portfolio of 250 partner plans (including the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Photograph source: the firm).